Art Direction + Photography for booze-free tonic company Curious Elixirs.

Art Direction + Photography for booze-free tonic company Curious Elixirs.

Art Direction + Photography for booze-free tonic company Curious Elixirs.

Art Direction + Photography for booze-free tonic company Curious Elixirs.

Art Direction + Photography for booze-free tonic company Curious Elixirs.

Art Direction + Photography for booze-free tonic company Curious Elixirs.

Art Direction + Photography for booze-free tonic company Curious Elixirs.

Art Direction + Photography for booze-free tonic company Curious Elixirs.

Concept, copy, design, art direction and photography for an interchangeable line of Miss Jones Baking Co. apparel + curated products. (2016)

A line of curated, design-driven baking kits for Miss Jones Baking Co.'s organic cake mix. Concept, merchandising, design + illustration, art direction + photography. (2016)

Original recipe content, art direction, styling and photography for Miss Jones Baking Co. in collaboration with McConnell's Ice Cream + Vitamix. (2016)

Concept, copy, design, art direction and photography for an interchangeable line of Miss Jones Baking Co. apparel + curated products. (2016)

Halloween recipe content, art direction, styling, photography and videography for Miss Jones Baking Co. in collaboration with Little Secrets candies. (2016)

Halloween recipe content, art direction, styling and photography for Miss Jones Baking Co. in collaboration with Little Secrets candies. (2016)

Identity refresh, art direction and photography for Miss Jones Baking Co. 

Led creative direction on brand refresh and line expansion of Miss Jones, taking the brand from 5 products to 12 and developing a fun, cohesive color and design system.

An April Fool's Day recipe made with Miss Jones Baking Co.'s organic cake mix. Concept, recipe content, art direction + photography. (2016)

Omni-channel strategy, art direction, photography and copy for Miss Jones; growing their social media audience by 400%+ over 12 months. 

A vegan baking hack created for Miss Jones Baking Co.'s organic frosting and cake mix. Concept, recipe, art direction + photography. (2016)

A recipe hack for Miss Jones Baking Co.'s organic brownie mix. Concept, recipe, art direction + photography. (2016)

A recipe hack created for Miss Jones Baking Co.'s organic cake and brownie mix. Concept, art direction + photography. (2016)

Concepts, recipe testing, art direction, photography and copy for a series of easy, organic (mostly plant-based) cake mix baking hacks using Miss Jones' cake mix. #madewithmissjones

A Valentine's Day baking hack for Miss Jones Baking Co.'s organic brownie mix. Concept, recipe content, art direction + photography. (2016)

A simple vegan baking hack for Miss Jones Baking Co.'s organic cake mix. Concept, recipe content, art direction + photography. (2016)

Concept, art direction, photography + recipe for this deliciously addictive cake hack snack mix. 

A series of images created for Miss Jones Baking Co.'s organic frosting to show snacking versatility (100% vegan). Concept, art direction + photography. (2016)

Part of a series of bake-free vegan treats that can be made with Miss Jones' organic frosting. Chocolate covered cherries were my fave. 

A series of images created for Miss Jones Baking Co.'s organic frosting and cookie mix in support of cookie mix launch. Concept, art direction + photography. (2016)

Art Direction + photography for Eat Smart's high-tech line of salads and veggie sautè mixes.  

Art Direction + photography for Eat Smart's high-tech line of salads and veggie sautè mixes.  

Art direction, styling and photography for b8ta's "Back to Style" campaign. (2016)

Art direction, copy, photography and positioning for launch of Pear and Strawberry Bitelets. 

Art direction, styling and photography for b8ta's "Back to Style" campaign. (2017)

Art direction, illustration, styling and photography for b8ta's "Back to Style" campaign. (2016)

Art direction, styling and photography for b8ta's "Back to Style" campaign. (2017)

Blackberry puree, featured on @vitamix.

Concept, art direction, recipe, photography and copy for spicy, mango-and-lime tartlets made with Miss Jones cake mix. 

Really fun photos of this genius food innovation crew at their Napa offices. 

Photography of California-grown fruit from San Francisco's Cuesa Farmer's Market.

Art direction and photography for an out-of-this-world Berkeley-based product design and glass studio. 

Creative direction, concept development, identity design and still photography for an out-of-this-world glass studio in Berkeley, CA.

Creative direction, concept development, identity design and still photography for an out-of-this-world glass studio in Berkeley, CA.

Creative direction, concept development, identity design and still photography for an out-of-this-world glass studio in Berkeley, CA.

Creative direction, concept development, identity design and still photography for an out-of-this-world glass studio in Berkeley, CA.

Behind-the-scenes photography in the glass studio.

Behind-the-scenes photography in the glass studio.

Creative direction, concept development, identity design + still photography for a really fun YouTube series about cooking.

Creative direction, concept development, identity design + still photography for a really fun YouTube series about cooking.

Creative direction, concept development, identity design + still photography for a really fun YouTube series about cooking.

Creative direction, concept development, identity design + still photography for a really fun YouTube series about cooking.

Creative direction, concept development, identity design + still photography for a really fun YouTube series about cooking.

Creative direction, concept development, identity design + still photography for a really fun YouTube series about cooking.

Creative direction, concept development, identity design + still photography for a really fun YouTube series about cooking.